Keywords are building blocks of content writing to get a higher content ranking. Keywords bridge content and the target audience, increasing the chances of content being discovered. Here, SEO plays an effective role in increasing search engine rankings, which organically improves website ranking. A minimum density of primary descriptions of keywords in the title, the metatag description and the first paragraph must be 3-5 per cent. Incorporating keywords in content enhances user experience, aligning a website with the search intent. It promotes backlinks encourages ranking pages on Google, and drives website traffic. It is a guiding way of the user journey for bloggers, which acts as a roadmap for users, thereby improving readability and user experience. Search engines use keywords to determine the writing content and identify the relevance of user searches. Bloggers need to tailor keyword choices to match intent.